‘No serious injuries after SA’s Black Friday frenzy’
Checkers' marketing director says there were fights between customers over discounted products.
JOHANNESBURG - Retailers say there were no serious injuries despite customers fighting over discounted products on "Black Friday".
Checkers, which was the first South African retailer to adopt the concept last year, was joined by more than 30 other retailers this year.
The concept originated in the United States on the Friday after Thanksgiving, which was historically known as the day on which business began to turn a profit.
Checkers' Marketing Director Neil Schreuder says there were some fights between customers over discounted products.
"There were one or two incidents where customers would fight over the last trolley or the last coke but nothing serious. By and large, it was very peaceful and I think South Africa should be proud at the way in which we handled the promotion… Especially if you look at some of the incidents which happened in America."
Black Friday had consumers in a frenzy, with one Twitter user complaining about waiting at a store in Cape Town for 45 minutes - just to enter.
One Capetonian says he witnessed a fight between customers.
"People are fighting over Coca Cola. It's chaos. I can't believe what I saw.
Retailers say they are now ready to fill up the shelves with new Festive Season stock.