Usain Bolt teams up with Telkom
Olympian Usain Bolt has teamed up with Telkom to promote its fibre broadband technology as it attempts catching up with competitors. Listen as Cape Talk’s John Maythem & cherryflava.com’s Jonathan Cherry weigh in.
JOHANNESBURG - Telkom yesterday announced it's signed a deal with Olympic sprinter Usain Bolt - the fastest man in the world - to promote its fibre to the home broadband offerings.
Telkom travelled to Jamaica last week to film the promotional material it will now use to advertise its fibre products.
This is the first of its kind by a South African telecommunications company and an international sprinting star.
The deal has seen Telkom rebrand its fibre broadband offering as 'Bolt Speed Fibre'.