Lira: Nobody can beat you at being you
The South African jazz & soul singer says will be one of four coaches on M-net’s 'The Voice' next year.
JOHANNESBURG - South African jazz & soul singer Lira says she is excited at the opportunity of being one of four coaches who will train a number of hopefuls on M-net's The Voice next year.
Lira will join The Parlotones' lead singer Khan, Afrikaans singer Bobby van Jaarsveld and Karen Zoid for a local spin on the popular talent show.
M-net has confirmed audition dates for the show, which begin mid-October until November.
Above originality, the singer says she will be looking out for someone who sings with emotion.
"My intention for this is to help people bring out their uniqueness. I always say nobody can beat you at being you and all of us are gifted with voices that are beautiful at different levels. The beauty of a voice is really in the person's ability to command their voice and express its uniqueness."
The artist, who has had at least 12 years' experience in the industry, has encouraged contestants to use the opportunity to their advantage.
"You have a pool of four amazing people who are very well experienced and you literally have a one on one opportunity to ask us anything with regards to how we make it in this industry."
Cape Town - Newlands Stadium on 17 & 18 October
Durban - Kings Park Rugby Stadium on 25 & 26 October
Johannesburg - Mark's Park on 31 October & 01 November