Protesters gather ahead of Pharrell Williams concert

The demonstrators are unhappy with the singer's decision to collaborate with Woolworths.

Dozens of Pro-Palestinian protesters are outside GrandWest Casino ahead of Grammy winning artist Pharrel Williams' performance there tonight. Picture: Siyabonga Sesant/EWN.

CAPE TOWN - Dozens of Pro-Palestinian protesters are outside GrandWest Casino ahead of Grammy winning artist Pharrell Williams' performance there tonight.

The demonstrators are unhappy with the singer's decision to collaborate with retail giant Woolworths.

BDS South Africa has criticised the retailer for its trade ties with Israel, which it has accused of being an apartheid state.

A crowd of protesters outside the gates of GrandWest Casino is steadily growing.

Dozens of demonstrators have lined the road and are brandishing pro-Palestinian placards.

BDS spokesperson Kwara Kekana says Williams has been informed of the protest.

Organisers claim as many as 16,000 protesters could show up for the demonstration.

A police nyala and several police vehicles are standing guard at the entrance to GrandWest Casino as anti-Pharrell Williams protesters sing and dance a few metres away.

Members of the ANC and the EFF have now also joined the demonstration.

BDS says Williams's decision to partner with the retailer means he supports alleged human rights violations in Israel.