Bigger, better, smarter? Apple introduces new line of products
'No product is more about innovation than the iPhone,' says Apple CEO Tim Cook.
JOHANNESBURG - Apple on Wednesday took the wraps off the much-awaited future models of its iPhone line, announcing the iPhone 6s and 6s Plus, which include a new '3D touch' feature and a faster chip.
"No product is more about innovation than the iPhone," said CEO Tim Cook at the company's launch event.
"We have changed everything about these new iPhones."
The new iPhones' multi-touch feature, integrated into iOS 9, provides new interaction capabilities, like holding down a finger to "peek" at a flight number or date in a calendar, and tactile feedback.
The new smartphones will be available in silver, gold, space grey and a new rose gold colour.
Apple Inc and luxury shopping platform Gilt will also have customised apps for the Apple TV. The new Apple TV will start at $149 and be available from late October.
Apple said users would be able to use the new remote with an accelerometer and gyroscope to play interactive, multi-player games.
The company also announced that Airbnb, real estate company Zillow Group said on Wednesday its revamped Apple TV will incorporate new content, gaming and shopping apps in its new App Store.
Cook then rolled out the 'iPad Pro' with a 12.9 inch screen and said it had performance similar to a desktop computer.
Apple said it had partnered with Cisco Systems Inc and IBM to help power the iPad pro, which it said is up to 1.8 times faster and has a 10-hour battery life.
Apple also showed off a 'smart' keyboard and a stylus called 'Pencil'.