Obama saddened by fatal shooting of Virginia journos

The journalists who were gunned down are being remembered as great individuals who will be sorely missed.

FILE: US President Barack Obama gives a joint press conference with his Kenyan counterpart after their talks at the State House in Nairobi on 25 July 2015. Picture: AFP

NEW YORK - The US is still reeling from the shooting of two journalists on live television during a morning news segment.

Ashley Parker (24) and Adam (27) Ward were reporting on a tourism story when they were shot and killed by a suspect believed to be a former employee of the station they worked at, who later died of a self-inflicted wound.

President Obama has called the shooting heartbreaking but even his words will have little comfort for the country that has seen countless headlines about gun violence in recent years.

The issue has been brought into even sharper focus with the way this latest crime played out. The suspect posted a video on social media of his point of view as he shot at Parker and Adam.

There is a sense of none disbelieve permeating through the country about gun violence coming so tragically commonplace.

At the same time, the White House said the deadly shooting was exemplary of escalating gun violence in the United States.

The White house added it was another example of gun violence "that is becoming all too common in America".

White House secretary, Josh Earnest, said while there is no legislation that will end the problem of gun violence, there are a few viable solutions.

"There are some common sense things that only congress can do, that we know will have a tangible impact in reducing gun violence in this country, and congress can take those steps in a way that would not infringe on the constitutional rights of law abiding Americans."

Colleagues at the station remembered the victims as "devoted journalists".

Earlier Wednesday, General Manager at television station WDBJ, Jeff Marks, expressed his anger over the attack saying he wasn't sure if Flanagan should live.

Meanwhile, Virginia State Police have confirmed that Vester Flanagan, who used the name 'Bryce Williams' on air, has died.

He succumbed to a gunshot wound after shooting himself in a confrontation with police.

The suspect (41) in the on-air shooting of two Virginia television journalists was pronounced dead at a hospital on Wednesday, according to the Washington Post.

Police say they tracked a rented vehicle Flanagan was travelling in on the Interstate 66 Highway, when he turned a gun on himself.

He died at approximately 1:30pm.

A Franklin County Sheriff said they could not confirm the motive but said they would continue with investigations.