Bic Women's Day blunder sparks global debate

The story has gained global traction with foreign publications writing articles about the backlash.

The Bic Women's Day post that caused a social media backlash. Picture: Bic South Africa Facebook page.

JOHANNESBURG - Pen manufacturer Bic's social media blunder continues to spark debate on the fight for gender equality, both at home and abroad.

Since the public furore erupted around its Women's Day post, which prescribed how women should behave, Bic has issued a second apology.

The story has gained global traction with UK publications the Guardian and Independent publishing articles about the backlash Bic received from its controversial Women's Day post.

In the latest statement, the firm admits the post was a mistake and should not have been published in the first place.

It featured a picture of a woman standing beside the words "look like a girl, act like a lady, think like a man, work like a boss".

Social media users branded the post sexist and demeaning to women.

After posting an apology in which it tried to explain that the quote came from a blog on "women in business", the pen manufacturer yielded to criticism, insisting it had no intention of causing offence, and understood the mistake.