'Marie Claire' slammed for Euphonik's role in abuse campaign

The 31-year-old DJ, who was embroiled in a domestic abuse case, is one of its main ambassadors.

5fm DJ Euphonik has been roped into 'Marie Claire's' latest campaign against women abuse. Picture: Supplied.

JOHANNESBURG - Local magazine Marie Claire says it stands by its decision to include 5fm DJ Euphonik (Themba Nkosi) in a campaign against woman abuse.

A number of male celebrities have been included in the spread wearing high heels and raising awareness on the plight of South African women who suffer physical abuse at the hands of their partners.

The magazine released a preview of its August issue on Tuesday in attempt to get social media involved in the initiative.

But it has instead received a hostile response from the public, after it announced that the 31-year-old DJ, who was embroiled in a domestic abuse case, is one of its main ambassadors.

I guess @marieclaire was more interested in controversy for sales than women being beaten up.

Marie Claire fully supports the chosen men because there's no documentation of them abusing white women 😊😊😊😊😊😊😊😊😊😊😊😊😊😊😊😊😊😊😊😊😊😊😊😊😊😊😊😊😊

High fiving all the South African homies for challenging Marie Claire on their lazy "put misogynists in heels" gender violence campaigning.

In 2012 TV personality, Bonang Matheba laid a charge of abuse against Euphonik but the case was later dropped.

Although the original response has been taken down, a screengrab shows Matheba's reaction to Euphonik's Instagram post of a behind-the scene video of the Marie Claire shoot.

Just incase you guys missed the exchange between Bonang and Euphonik earlier, here it is 😂 pic.twitter.com/XF0idQMXNB

Editor Aspasia Karras says Euphonik's involvement is an 'important declaration'.

We welcomed @euphonik into this campaign and view his participation in the spirit it was intended as an important declaration #MCInHerShoes

I thank the men who stood up for our cause -a brave act in our chauvinist society. I stand by the men who chose to participate #MCInHerShoes

Euphonik's attorney, Megan Harrington, has also defended the DJ and says she commends the move.

"By taking on the campaign, he is making a very strong and loud point that he doesn't engage in these type of activities and he doesn't support woman abuse"

Gareth Cliff, Jimmy Nevis, J-Something and Siv Ngesi are among some of the male celebrities featured in the campaign.