SA's image tarnished by recent news headlines

A survey says the al-Bashir & Fifa scandals and the xenophobic attacks have damaged the country's image.

Media Tenor conducted a 20 day analysis of overseas news outlets this month looking at the major stories emanating from this country. Picture: AFP.

JOHANNESBURG - A survey has found that South Africa's image overseas has suffered substantially due to a number of major news stories with sport being the country's only positive media export.

Media Tenor conducted a 20 day analysis of overseas news outlets this month looking at the major stories emanating from this country.

It says the stories on Sudan's Omar al-Bashir and the xenophobic attacks have made world headlines substantially damaging the country's image.

The research included 1,000 reports from 15 TV shows.

This involved major broadcasters in countries including the US, Britain, Italy, France, Germany and China.

The hasty exit by Sudan's president, contrary to a court order, achieved the most South African coverage overseas, with the Fifa scandal and corruption also making news headlines.

Prior to the al-Bashir scandal and xenophobia, the Oscar Pistorius murder trial also made news headlines worldwide, adding to negative publicity.

Media Tenor says the only notable good news about South Africa was the cricket World Cup in January and February with the Proteas making notable progress, but losing to New Zealand.