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PJ Powers outraged as Spar uses name in booze campaign

Powers, who has battled alcohol addiction, says Spar’s Tops stores used her name without her consent.

South African singer PJ Powers. Picture: pjpowers.co.za.

JOHANNESBURG - Singer PJ Powers on Monday said she was deeply offended after a recent alcohol campaign by a leading supermarket chain used her name for a promotion without her permission.

The singer, who has battled alcohol addiction, said Spar's Tops stores used her name without her consent, which will damage her brand.

In the latest advert the retailer used the tag line "grab your drink and show off those PJ Powers".

The singer said she had to walk into a liquor store for the first time in nearly six years on Monday after being alerted of the alcohol advertising using her name.

She said she contacted Spar last week while overseas to enquire about the advert but was met with what she described as a "glib" response.

The singer, popularly known as Thandeka, said no one asked for permission to use her name.

"I'm out there as a recovering alcoholic, trying to do as much good as I can, and I think it's absolutely despicable that these people used me."

She claimed the supermarket told her the phrasing was in line with its recent "slumber parties" campaign.

She has taken the matter up with her lawyers.

In response Spar acknowledged her grievance, but said it would not comment further until it had dealt with the matter through legal channels.

Earlier on Monday, Power's manager released a statement through her Facebook page telling her fans that she has not endorsed this campaign, especially because alcoholism "nearly killed her."

Power's manager has also put out a call to fans to take pictures of the ads wherever they come across them and email them to Bookings.PJPowers@gmail.com.

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