Pharrell joins forces with Woolworths SA
Details are sketchy at this stage but Twitter is abuzz with excitement over the “happy” news.
JOHANNESBURG - American singer-songwriter Pharrell Williams on Thursday announced he would be collaborating with high-end retailer Woolworths in September this year.
Exact details are still sketchy at this stage but this isn't the first famous face Woolworths aligned itself with recently.
Victoria's Secret models Joan Smalls and Candice Swanepoel provided the retailer with a glamorous edge with their respective campaigns.
838985d26098 candice swanepoel denim for woolworths 554 pic.twitter.com/D8ITWoDXQY
- Sarah Sawyer (@eonann63) April 2, 2015
Smalls, from Puerto Rico, has modelled for fashion houses including Gucci, Chanel, Fendi, Givenchy and Roberto Cavalli while South African-born Swanepoel has lent her famous features to Nike, Diesel, Guess, Tommy Hilfiger, Tom Ford and Ralph Lauren.