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Palestinian solidarity group un-Happy about Pharrell-Woolies colab

Boycott Divestment and Sanctions called on Pharrell Williams to cancel his collaboration with Woolworths.

FILE: American singer-songwriter Pharrell Williams. Picture: AFP

JOHANNESBURG - Palestinian solidarity organisation Boycott Divestment and Sanctions (BDS) on Thursday called on American singer-songwriter Pharrell Williams to cancel his collaboration with high-end retailer Woolworths.

Spokesperson Kwara Kekana said, "We are going to go ahead and write a letter to him and his people, and issue an appeal to him. We are really hoping that once we have issued the call, we are hoping for a positive response, but as to how things will follow beyond that, we can't say for sure."

Earlier, the artist announced on Twitter that he would be working with the retailer and asked his South African followers how they felt about the decision.

Proud to collab with retailer @Woolworths_SA. Are you with us, South Africa? See you in September! #PharrellWithWoolies

But some social media users responded saying he shouldn't align himself with a company that supports Israel:

@Pharrell @WOOLWORTHS_SA no we are not with you, Woolworths stocks products from apartheid Israel.

#BoycottWoolworths

#BoycottIsrael

@Pharrell No @WOOLWORTHS_SA is Supporting Apartheid and we are not going to support if you brought to SA with blood Money.

@Pharrell "The answer to why @WOOLWORTHS_SA has been singled out... http://t.co/aq49GdI6Xi #BoycottWoolworths #BoycottApartheidIsrael

At the same time, fans of both Woolworths and Pharrell seemed excited about the collaboration:

. @Pharrell @WOOLWORTHS_SA um, YES. TO ALL OF THIS. 👏👏👏

@ANCYLZONE6 @WOOLWORTHS_SA sick of politics in this country, everything is politics here rather leave us and focus on @pharrell

@Pharrell @WOOLWORTHS_SA #proudlysouthafrican This is awesome!!!!

@Pharrell @WOOLWORTHS_SA excited for you to come to SA my biggest celeb crush teamed with my favourite retailer ♡

We are with YA! @Pharrell @WOOLWORTHS_SA #PharrellWithWoolies

@Pharrell @WOOLWORTHS_SA IT'S HAPPENING!!!!!!!!! 😄😄😄🙌🙌🙌😄😄😄 Question: is this a collaboration AND a show? Or just a collaboration?

Last year BDS launched its campaign calling for a complete boycott of Woolworths products until the company stops trading with Israel.

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