Home trumps expectations at Box Office

The family film was the weekends top ticket seller pulling in a sterling $54 million.

'Home' movie poster. Picture: DreamWorks Animation

LOS ANGELES - Jeffrey Katzenberg must be breathing a huge sigh of relief after the embattled DreamWorks Animation chief scored a much needed box office win with the release of Home.

The family film was the weekends top ticket seller, pulling in a sterling $54 million, easily eclipsing projections that had it bowing to between $30 million and $35 million.

Its one of the studios best-ever openings for an original movie and the biggest debut it has had since 2012s Madagascar 3: Europes Most Wanted kicked off to $60.3 million in 2012.

The studio has suffered through a string of film flops such as Turbo and Mr. Peabody and Sherman, as well as failed sales to Hasbro and SoftBank.

Home is the only film it is releasing this year, so expectations for the movie about an alien invasion were high and scrutiny was intense. Home cost $130 million to produce and launched in 3,708 locations. Fox distributed the picture.

Youve got to give credit to the movie itself, said Chris Aronson, Foxs domestic distribution chief. Its an original story with heart and action and humor, all the elements that people want to be entertained.

The films success could be reflected in DreamWorks Animations stock price. Shares of the company closed Friday up 3 percent at $22.68 and continued to climb in after-hours trading on the strong box office results.

Homes results continue what has been a very strong year for family fare, after Paddington and The SpongeBob Movie: Sponge Out of Water did impressive business by appealing to the parents and kids set.

You had parents talking to one another and saying it was a good movie for kids and thats enough for something to be successful, said Phil Contrino, vice president and analyst with BoxOffice.com.

With family-skewing movies, it can be feast or famine and this year theres been a whole lot of feasting.

Homes opening weekend audience was 60 percent female and 57 percent over the age of 25.

_Get Hard, _the R-rated prison comedy with Will Ferrell and Kevin Hart, captured second place on the box office charts by appealing to a very different segment of the moviegoing population.

The Warner Bros. release pulled in $34.6 million across 3,175 locations and cost an economical $40 million to produce.

The opening weekend crowd was 54 percent male and 61 percent over the age of 25. It ranks as the number one opening for an R-rated film starring Ferrell or Hart.

The chemistry between them was terrific, said Dan Fellman, Warner Bros. domestic distribution chief. Theyre both popular and well liked. I hope we can do another one with them.

Radius-TWC scored with It Follows, expanding from 32 to 1,218 locations, and picking up $4 million in the process. That was good enough for a fifth place finish. The well-reviewed horror film has earned $4.8 million since debuting on March 13.

Last weekends champ, Insurgent, fell 58% to make $22 million and nab third place on the charts. That brings the_ Divergent_ sequels total to $86.4 million after two weeks. Disneys _Cinderella _pulled in $17.5 million to grab fourth place and bring its total to $150 million.

Kingsman: The Secret Service continued to impress, earning $3 million for a sixth place finish and pushing its take to nearly $120 million.

In limited release, A24 got off to a strong start with While Were Young, Noah Baumbachs look at two New Yorkers in the throes of middle-age crisis and the Brooklyn hipsters who inspire them to shake things up.

Released in just four theaters, the film earned $242,152, for a per-screen average of $60,538. The film is scheduled to expand its footprint on April 10.

Not even the combined star wattage of Jennifer Lawrence and Bradley Cooper could save Serena. The oft-delayed drama premiered on 60 theaters in addition to showing on VOD.

It pulled in a paltry $100,000 and a per-screen average of $1,667. Silver Linings Playbook this decidedly is not.

Overall box office numbers have yet to be finalized, but it appears as though they will trump the prior-year period when _Noah _opened to $43.7 million by approximately 10 percent, a particular impressive finish given that the March Madness/NCAA basketball tournament is enjoying strong TV ratings.

Next week brings the debut of Furious 7, which is hurtling towards a record $100 million-plus opening. Spring is here.