DJ Sbu faces legal action over bogus 'Forbes' cover
On the fake cover DJ Sbu appears holding a can of his locally manufactured energy drink.
JOHANNESBURG - Metro FM's DJ Sbu is facing legal action after a bogus image of him on the cover of Forbes Africa magazine emerged on his social media accounts.
The magazine's publisher sent out a public statement on Monday afternoon denying that the DJ, whose real name is Sibusiso Leope, had appeared on the cover of the magazine.
On the fake cover Leope appears holding a can of his locally manufactured energy drink.
Forbes Africa editor, Chris Bishop, said the organisation discovered the image on social media and was now considering legal action.
"Our legal team is writing to him."
But the DJ denies ever having said that he was on the cover of the magazine, insisting he only featured in an article in the magazine's US edition.
"I'm proud of that article and I've been acknowledged by Forbes before."
DJ Sbu was recently suspended from Metro FM for promoting his energy drink at an awards ceremony and on air.
He has reportedly been asked to repay the station for all the times he endorsed his own product.
It's not the first time the DJ has made headlines. Last year, Leope was arrested for speeding.
He was caught driving his car at 170km/h in a 120km/h zone.
It was the second time the DJ was arrested for speeding.
In 2007, he was caught travelling at nearly 260km/h in a 120km/h zone in a sponsored car near Grasmere Toll Plaza in the south of Johannesburg.
He paid a fine of R7,000 and was handed a suspended sentence.
Meanwhile, members of the public took to Twitter to voice their opinions on the _Forbes _matter:
DJ Sbu trying to explain the Forbes cover.. https://t.co/gWzK76iYLQ
- Mr Moloi to you! (@chatlas) March 23, 2015
- Sizwe Dhlomo (@SizweDhlomo) March 23, 2015
And this DJ SBU/Forbes debacle? 🙈 .... Awkward 😯
- AKA (@akaworldwide) March 23, 2015
But DJ Sbu is a chance taker: forging a Forbes Magazine Cover pagw with his dangerous poison drink? Wa fosta! http://t.co/XXsyYWRecw
- Mbuyiseni Ndlozi (@MbuyiseniNdlozi) March 23, 2015
But DJ Sbu preaches about "Fake It Until You Make It" he got this far by living by this motto...
- Mpho (@QueenyMotsoane) March 23, 2015
DJ SBU HITS BACK AT FAKE COVER CLAIMS
DJ Sbu, meanwhile, accused Bishop of damaging his reputation by issuing a statement over a bogus image of him on the cover of the publication emerged on his social media account.
Bishop said they would do their best to protect the Forbes brand.
"The Forbes Africa cover is our crown jewel and we guard it jealously against anybody and few people make it onto the cover."
But the DJ denied he allowed the myth that he appeared on the cover of the publication to spread.
Speaking to Radio 702's Bruce Whitfield on The Money Show, he said, "When you're focusing on the cover, I'm focusing on the article. Talk about the article and read about the first black-owned energy drink in this country, that is the issue at hand."
Listen: DJ Sbu clarifies fake Forbes Africa magazine cover