Record complaints against UK ad poking fun at Pistorius
The advert poked fun at Oscar Pistorius’s disability and Reeva Steenkamp’s death.
LONDON - A controversial newspaper advert aired in Britain during the Oscar Pistorius trial has been confirmed as the most complained about in advert history in the UK.
It pokes fun at the athlete's disability and Reeva Steenkamp's killing and was banned after being aired during Pistorius's trial last March.
Pistorius was convicted last year for the 2013 Valentine's Day shooting of Steenkamp in his Pretoria home.
He is currently serving a five-year prison term in a Pretoria prison.
Figures show the advert has more than 5,000 complaints.
The advert, for Irish betting company Paddy Power, read 'Money back if he walks', making a pun on a possible acquittal as well as the fact that the athlete is a double amputee.
Britain's Advertising Standards Authority today said the advert drew not only the largest number of complaints for any advert during 2014, but also the highest number in UK advertising history.
Of the 5,525 complaints, many people were incensed that the advert poked fun not just at disability but at a woman's death.
The authority took the unusual step of ordering the campaign to be pulled immediately.
Paddy Power has insisted its advert was not intended to cause offense.