Davos 2015: All eyes on Switzerland

The 45th annual World Economic Forum kicks off today in the snow-covered mountains of the Klosters.

The World Economic Forum's annual meeting is held in Davos, Switzerland. Picture: World Economic Forum/swiss-image.ch

SWITZERLAND - All eyes are on Davos in Switzerland, as the 45th annual World Economic Forum kicks off today.

Thousands of leaders from several spheres, including business, government and academia are set to converge on the small town over the next few days.

Under the theme of the new global context over 2,500 of the world's top businessmen and societal leaders will start the four-day long conference in the snow-covered mountains of Klosters.

The meeting, among other things, aims to evaluate the implications of concerning global trends, like escalating geopolitical tensions and the economic and social consequences of the relentless global rise of youth unemployment and inequality gaps.

More than 40 heads of state from around the world are also expected to be in attendance, including Germany's Angela Merkel, France's Fran├žois Hollande and South Africa's own President Jacob Zuma.

Various talks, debates and initiatives will be held at several venues around the small mountain town until Saturday when the forum ends.

The president says this year's World Economic Forum in Davos will serve as a platform to highlight South Africa as a key destination for foreign direct investment.

Zuma says the National Development Plan (NDP) will be strongly promoted at the event.

Presidency spokesperson Mac Maharaj says the NDP will be on top of the president's promotional agenda.

"Through the NDP we also aim to position South Africa as a key destination for foreign direct investment."

He adds global business is key in South Africa's future success.

"Many of the development partners in the World Economic Forum, especially global business, are key to the achievement of our goals, bringing our country forward towards inclusive growth, jobs and a better life for all."

Zuma arrived in Davos on Tuesday, accompanied by several ministers.

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