Court dismisses urgent interdict to have Cell C banner removed

The High Court in Johannesburg also said Cell C must carry the legal costs.

The banner erected by a disgruntled Cell C customer outside the World Wear shopping centre on Beyers Naude drive in Fairland, Johannesburg, was altered after the cellphone company sought legal advice on the matter. Picture: Reinart Toerien/EWN.

JOHANNESBURG - The High Court in Johannesburg has dismissed an urgent application to have a banner complaining about bad service at the Sandton branch of Cell C removed.

The court also ruled that Cell C will have to carry the legal costs of the application.

The cellphone provider went to court after an angry customer put up a banner on Beyers Naude Drive complaining about bad service.

It was erected by angry customer, George Prokas, on Beyers Naude Drive outside the World Wear Mall last week.

It's understood Prokas was angry about the service he received at the Sandton City branch.

The banner has since been defaced and changed by an unknown person but Cell C says its image has already suffered damage.

The banner had cost Prokas over R60,000.


Prokas's lawyers say the action by its client is purely about making a company accountable.

He has refused to remove the banner saying he is exercising his freedom of speech.

His lawyers say a move by Cell C to take their client to court was merely an attempt to block criticism.

It's understood Prokas, who was not present in court today, took his phone in for repairs at the branch last year, but the phone was returned to him still broken.

The service provider continued to bill him despite him not using the phone and also after he cancelled a debit order.

Prokas's lawyers say he complained about this several times with no success and erecting the banner was merely taking the company to task for bad service.