Anti-Cell C billboard defaced

A billboard labelling Cell C as the worst cellphone provider in SA, now reads: We love Cell C.

A billboard labelling Cell C as the worst cellphone provider in SA has been vandalised, now saying, 'We love Cell C’. Picture: @ThisJustinGuy via Twitter

CAPE TOWN - A banner labelling Cell C as 'the most useless service provider in South Africa' has been defaced.

What previously read, 'The most useless service provider in SA, Cell C Sandton City', now says, 'The most useful service provider in SA, Cell C Sandton City' and has the words 'We love Cell C' written below.

It appears black paint has been used to remove the negative message and white spray-paint used to change the original.

The customer, clearly dissatisfied with the service he received at a Sandton City branch, also names the franchise manager and adds his cellphone number.

Earlier this week, Cell C said it would seek legal advice over the banner and launched an urgent application to have it removed.

The service provider said it wrote letters both to the disgruntled customer and the mall, demanding that the banner be taken down, but was ignored by both parties.

Cell C has refused to respond further, saying the issue is now in the hands of the law.