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Twitter #music coming soon

Users will be able to embed music inside a tweet using Twitter Audio Card and share it on their timelines.

Twitter #music will enable users to embed music inside a tweet using Twitter Audio Card. Picture: Twitter.

CAPE TOWN - Twitter has teamed up with SoundCloud to enable its users to hear and share songs on it's social media platform.

Users will be able to embed music inside a tweet using Twitter Audio Card and share it on their timelines.

The app also analyses tweets to discover which songs users most frequently talk about and also lets users see what music artists themselves are listening to.

Last month, Twitter promised audio from SoundCloud's partners, which includes audio from diverse sources including NASA, The Washington Post, CNN, David Guetta, Coldplay and Warner Music.

But the social media network said in a blogpost that it's trying to snag more content partners in future.

Twitter didn't say how Audio Card might evolve, except to stress that it offers musicians a chance to post exclusive clips.

Twitter's new feature comes after rivals from Apple Inc to Google Inc have jumped into the business of music-streaming, considered the fastest-growing segment of a music market dominated by iTunes.

Twitter had reportedly been in discussions to acquire SoundCloud, which has been called the YouTube of music, as far back as June.

Additional information by Rueters.

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