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'Oscar's career is over'

A US Professor says brands want to remove themselves from athletes guilty of crimes or transgressions.

Oscar Pistorius during his sentencing at the High Court in Pretoria on, 21 October 2014. Picture: Pool.

JOHANNESBURG - Assistant Professor for the Sport Management Programme at the University of San Francisco, Michael Goldman, says convicted killer Oscar Pistorius's career is over.

Goldman told the Money Show that the Paralympian and Olympian athlete's days of competing on the track are gone.

The blade runner was today sentenced to five years in prison for the Valentine's Day shooting and killing of his girlfriend model Reeva Steenkamp.

Judge Thokozile Masipa sentenced the athlete to five years for culpable homicide for killing Steenkamp, and three years, wholly suspended, for the shooting incident at Tasha's in Melrose Arch.

Goldman said, "From a career of running and being a brand endorser to the right opportunity of redemption, there's an opportunity of a talking and writing career when he comes out of jail and during the house arrest time."

The assistant professor argued that the challenge with these types of transgressions is that brands would normally want to remove themselves from the athlete.

"Any brand would find it difficult to associate with Pistorius, but brands that are more athletics related like Nike may associate with him based on his performance on the track."

Five years from now, the double amputee will be 32, and athletes are usually retired or planning to retire at that age.

Pistorius had planned to retire after the Rio de Janeiro Olympics.

"If he won't be spending a lot of time on the track training, as it is he hasn't been training for the last year and a half, the chances of him qualifying for Tokyo in 2020 would be slim," Goldman said.

The assistant professor added that the South African Sports Confederation and Olympic Committee (Sascoc) would need to create opportunities for the athlete to qualify.

Meanwhile, Sascoc's Tubby Reddy said last month that Pistorius is free to compete, even after his conviction for culpable homicide.