Can our rhino be saved?
Reflecting on how much I love wildlife and nature, how inspiring the great outdoors can be, how life-changing my trips through Africa have been (not that there have been nearly enough), I feel obliged to write this today. Today is World Rhino Day, and it upsets me immensely to see people shrug emotionlessly when I mention this to them. "So what," they say. "There's nothing we can do to save them".
This is true… there is ultimately nothing you and I as normal, working human beings can do about the shocking situation of rhino poaching in South Africa which seems to be disappearing off the awareness radar.
We can express our disgust and support the amazing teams who spend every day fighting in vain to catch the poachers.
But the truth is no amount of ranting on social media will solve the crisis in which we find ourselves. No hashtag on Twitter will make the cultural belief that rhino horn is 'magic' simply go away.
There are hundreds of people and organisations doing amazing jobs in the fight to save the rhino. Not for one minute am I taking that away from them, in fact, I have the greatest respect for each and every one of them.
I am not a 'bunnyhugger' as so many people believe you need to be to support this fight. I am, however, a South African and a nature lover and I think every South African needs to do what they can to support the people who are making a difference.
All I really want to say today is just take a minute. Take a minute to think of the fact that 769 rhinos have been poached in South Africa this year already - that's more than two a day. Take a minute to think that your children's children might never get to see this magnificent animal. Do we really not care that our grandchildren will learn of the rhino as we do of dinosaurs? Something that once existed?
Take a minute to slap yourself on the wrist for forgetting, as so many of us have, that this problem is still very much here, and as we look at statistics, bigger than ever.
So on World Rhino Day, I would like to take my minute to think of every rhino we are still so lucky to have, to thank every organisation whose sole focus is to save the rhino, to express my deepest gratitude to every ranger who puts their own life in danger daily to fight this battle.
Next time you see a rhino in the wild, take some more time to stop, revel in the magic that you are witnessing, snap a few extra photos and let's hope those photos aren't the only rhinos the next generations will be able to look at.
Christa Eybers is a multimedia editor at Eyewitness News .