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Gaza rockets land deep in Israel

Militants kept up rocket fire at Israel's heartland in intensifying warfare between the two sides.

FILE: A ball of fire is seen following an Israel airstrike on Gaza on July 7, 2014. Picture: AFP.

GAZA/JERUSALEM - Israeli air strikes shook Gaza every few minutes on Wednesday, and militants kept up rocket fire at Israel's heartland in intensifying warfare that Palestinian officials said killed at least 38 people in the Hamas-dominated enclave.

Missiles from the Iron Dome defence system shot into the sky to intercept rockets launched, for the second straight day, at Tel Aviv, the country's commercial capital.

With cries of 'Allahu akbar' (God is great), Palestinians in Gaza cheered as rockets streaked overhead toward Israel, in attacks that could provide a popularity boost for Islamist Hamas, whose rift with neighbouring Egypt's military-backed government has deepened economic hardship.

Other communities near Tel Aviv in central Israel and in the south, closer to Gaza, were also targeted. In the longest-range attack since Tuesday, when Israel stepped up its offensive, a rocket hit near Zichron Yaakov, a town 115 kilometres north of Gaza.

No serious Israeli fatalities or serious injuries were reported and Israeli news reports hailed as heroes the military crews of the Iron Dome batteries, which are made in Israel and partly funded by the United States. The military said 48 rockets struck Israel on Wednesday, and Iron Dome intercepted 14 others.

With frequent explosions from air strikes echoing through Gaza City, its main shopping street was largely deserted. Local residents reported hundreds of attacks on Wednesday.

The Israeli military said it had bombarded 550 Hamas sites, including 60 rocket launchers and 11 homes of senior Hamas members. It described those dwellings as command centres.

Palestinian officials said at least 25 houses were either destroyed or damaged and not all belonged to militants.

The build-up to the most serious hostilities between Israel and Gaza militants since an eight-day war in 2012 began three weeks ago with rocket attacks following the abduction and killing of three Jewish seminary students in the occupied West Bank.

At least 30 civilians, including six children, were among the 38 Palestinian dead in two days of fighting, and 230 people have been wounded, hospital officials said.

Cairo brokered a truce in the conflict two years ago, but the current government's hostility toward Hamas, which it accuses of aiding militants in Egypt's Sinai peninsula, could make a mediation role more difficult. Hamas denies the allegations.

Palestinian rocket barrages have sent Israelis racing for bomb shelters, with radio stations interrupting regular broadcasts to announce where sirens have sounded. But the Tel Aviv Stock Exchange seemed untroubled, ending the day with shares slightly higher.

Israeli leaders, who seem to have wide popular support at home for the Gaza operation, have warned of a lengthy campaign and possible ground invasion of the heavily populated Palestinian territory.

"We have decided to step up even more the attacks on Hamas and terrorist organisations in Gaza," Prime Minister Benjamin Netanyahu said in a statement. "The Israel Defence Forces (IDF) are prepared for every option. Hamas will pay a heavy price for firing at Israeli citizens."

Netanyahu's security cabinet has already approved the potential mobilisation of up to 40,000 reserve troops.

Life appeared deceptively normal in Israeli cities, where shops were open and roads clogged with traffic. But questions were being asked on radio talkshows about an exit strategy and a timeframe for the offensive.

At a sidewalk cafe on a fashionable avenue in Tel Aviv, Israel's most free-wheeling city, patrons seemed to take an air raid siren in their stride, staying in line for their coffee as joggers and cyclists passed.

Some 80 kilometres away, Gaza's busiest shopping street was largely deserted, though some convenience stores remained open.