World Cup gives dating apps a boost
Tinder has seen a 50% increase in downloads and use in Brazil since the World Cup began.
JOHANNESBURG - Dating apps in Brazil have experienced unprecedented growth since the kick off of the 2010 Fifa World Cup.
Tinder, the dating app that sees 750 million swipes and 10 million matches every day, has seen a 50% increase in downloads and usage in Brazil since the World Cup began, according to Quartz.
Brazil is Tinder's third-largest user base behind the US and the UK, and the app is available in Portuguese.
Grindr, an app for gay and bisexual men, has also reportedly seen a spike in numbers in Brazil.
An estimated 600,000 tourists are expected to visit Brazil during the World Cup.