Election coverage outpaces Pistorius trial

The elections got four times the media coverage than the Oscar Pistorius murder case.

Parties getting ready for results at the IEC National Results Centre in Pretoria on 7 May. Picture: EWN

JOHANNESBURG - Political parties contesting the 2014 South African national and provincial elections got four times the local broadcast and print news coverage than the Oscar Pistorius murder trial, a report revealed on Wednesday.

Ornico Chief Executive Officer (CEO) Oresti Patricios says the results are surprising because common perception has been that the Pistorius trial has been dominating news coverage.

"We were hearing quite a lot of information, specifically on social media and we thought we would take a look at traditional media. When we looked at that, we saw there was a lot more coverage on what was happening in the political space than what was happening with the 'Blade Runner'."

He says less than 30 percent of the coverage covered policy issues.

"There was a lot more analysis happening with the Pistorius space rather than in the political space, which is really a shame. We felt that more could've been done by media channels."

Pistorius shot and killed his model girlfriend Reeva Steenkamp at his upmarket Silver Woods Country Estate home in Pretoria East on Valentine's Day last year.

The 27-year-old claimed he shot the 29-year-old thinking she was an intruder, but the state said it was premeditated murder.