EFF takes on SABC for banned ad

The EFF says the SABC has 'touched them on the wrong side' after banning their ad.

The EFF is challenging the SABC over its decision to ban their election ad.

JOHANNESBURG - Just days after the South African Broadcasting Corporation (SABC) and the Democratic Alliance (DA) squared off before the Independent Communications Authority of South Africa (Icasa) over the party's election TV and radio adverts, the Economic Freedom Fighters (EFF) will this morning challenge the broadcaster over the same issue.

The EFF says the SABC has "touched them on the wrong side" after banning their ad.

The one minute advert, which says e-tolls should be scrapped, was pulled off air for apparently inciting violence.

A similar reason was given when the SABC refused to broadcast election advertisements by the DA.

In the advert Malema calls on supporters to remove e-tolls physically.

He says the removal of the advert is an indication of the ANC's refusal to put e-tolls on the agenda of the elections.

Malema adds they are taking action against the national broadcaster and will also embark on a mass protest on 29 April until their advert is aired.

The EFF says they are not called fighters for nothing and will challenge the national broadcaster on this issue.

Meanwhile, the DA says there's been a marked increase in people viewing its controversial Ayisafani election TV advert online which shows that South Africans are against censorship.

The Ayisafani advert features the DA's Mmusi Maimane saying "Where are the jobs Zuma? The ANC, ayisafani."

The SABC said the TV ad was against its editorial policy, incited violence against police officers, and attacks President Jacob Zuma on the Nkandla issue without giving him the right of reply.

But the ad and five of the party's radio ads are now allowed to be broadcast after Icasa dismissed the matter and issued an order for the SABC to resume playing the advert with immediate effect.