DA ads to be played on SABC

Icasa has ruled that the SABC failed to provide reasons why the advert had been banned.

A screenshot of the DA's Mmusi Maimane in his party's 'Ayisafani' advert which was banned by the SABC.

JOHANNESBURG - The South African Broadcasting Corporation (SABC) said the Democratic Alliance (DA)'s 'ayisafani' television advertisement and five radio ads which were banned by the public broadcaster will be re-scheduled for broadcast from this morning.

The advert features the DA's Mmusi Maimane saying "Where are the jobs Zuma? The ANC, ayisafani."

Video: The DA advert which was banned.

The adverts, which criticise President Jacob Zuma's government, were pulled off the air last week, forcing the DA to lodge a complaint to the Independent Communications Authority of South Africa (Icasa).

The SABC said the TV ad was against its editorial policy, incited violence against police officers, and attacks Zuma on the Nkandla issue without giving him the right of reply.

But during yesterday's public hearings into the matter, the public broadcaster, armed with a new legal team, failed to explain why the advert was aired in the first place and then scrapped.

Icasa ruled that the SABC failed to provide reasons why the advert had been banned.

The SABC's legal representative Terry Motau said, "The advertisements both on radio and TV will be aired."

The communications regulator dismissed the matter and issued an order for the SABC to resume playing the advert with immediate effect.