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Songezo Zibi gets down to 'Business Day'

Outgoing editor Peter Bruce will stay on as group editor-in-chief.

The incoming editor has 15 years of experience in the corporate communications industry. Picture: Vumani Mkhize/EWN.

JOHANNESBURG - Newly appointed Business Day editor Songezo Zibi says his first 12 months on the job will be focused on embracing technology and understanding the demands of his readers.

Outgoing editor Peter Bruce will stay on as group editor-in-chief.

"Bruce is there to prevent me and Tim [Cohen] from fighting. He [Bruce] will do a lot more writing and TV, and he'll be out of the building a lot. But he's there for advice," Zibi says.

The incoming editor has 15 years experience in the corporate communications industry.

He has worked for Volkswagen South Africa and Xstrata PLC.

Zibi is currently senior associate editor of the Financial Mail.

He says as journalism evolves, newsrooms need to adapt.

"Journalism has changed and it needs to change further due to technology. I want to know why people read the paper and what they look for specifically."

Zibi says business journalism is a tough industry.

Asked if he was too embedded in the business sector to be an independent editor, he told The Money Show late on Thursday, "No, I'm not.

"I am my own person, I always have strong arguments with people and over time, I released that's why they appreciated me. They always knew where I stood."

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