De Lille unveils anti-drug campaign
The CT mayor says it's arguably the most extensive of its kind in the city's history.
CAPE TOWN - Cape Town Mayor Patricia de Lille has unveiled a new anti-drug campaign involving well-known Capetonians.
The initiative, which costs about R5 million, is set to tackle what de Lille says is a serious problem in Cape Town.
She says the new campaign is arguably the most extensive of it's kind in the city's history.
Capetonians such as Kfm presenter Ian Bredenkamp and Springbok legend Chester Williams will help to spread the message that there's help for drug addicts.
Posters with various faces on it say "My name's Patricia de Lille and I have a drug problem. I don't use them, but they still affect me."
A toll-free helpline has also been set up and receives on average of about 30 calls a day for those seeking help.
Last year several Cape Town Community Policing Forums (CPFs) suspected drugs were behind gang violence.