Uproar over Scarlett Johansson ad

A provocative ad for SodaStream has been banned for mentioning Coke and Pepsi.

Actress Scarlett Johansson. Picture:AFP

JOHANNESBURG - Scarlett Johansson's provocative ad for SodaStream has been banned from broadcast at this year's Super Bowl, not for being too sexy but rather for mentioning competitors Coca-Cola and Pepsi.

In the ad, the Don Jon actress promotes SodaStream as being environmentally friendly as well as "better for you and all of us".

She signs off the ad with the line "Sorry Coke and Pepsi."

Broadcaster Fox refused to air the ad, resulting in SodaStream removing the line.

SodaStream CEO Daniel Birnbaum told USA Today that Fox declined to air the original version of the commercial because of Johansson's closing line claiming they're afraid of Coke and Pepsi.

"What are they afraid of? Which advertiser in America doesn't mention a competitor? This is the kind of stuff that happens in China. I'm disappointed as an American."

Ironically enough, in the ad Johannson wonders how she can make the ad go viral.

She then takes off a robe to reveal a sultry black dress while she seductively sips the drink.

And of course, the ad has since gone viral with more 3 million views on Youtube.

Johannson's representation of the brand is already controversial because it is an Israeli company that operates a factory in the West Bank.

In a statement published by the Huffington Post last week, the actress defended her involvement with the brand.

"SodaStream is a company that is not only committed to the environment but to building a bridge to peace between Israel and Palestine, supporting neighbours working alongside each other, receiving equal pay, equal benefits and equal rights."