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IFP defends use of Nedbank slogan

The party says it will not stop using the bank’s phrase ‘Make things happen’.

Nedbank's logo and slogan and the Inkatha Freedom Party logo. The IFP is accused of using the Nedbank slogan on its 2014 registration drive posters.

JOHANNESBURG - The Inkatha Freedom Party (IFP) on Tuesday defended its use of the phrase "make things happen".

The slogan, also used by Nedbank, appears on the party's posters.

Nedbank claims it is an infringement of their copyright.

Speaking to 567 CapeTalk/Talk Radio 702's Bruce Whitfield on Monday, the bank said it believed the issue had been resolved as the party had acknowledged their complaint and said they would stop using the phrase.

But on Tuesday, IFP Deputy National Chairperson Alfred Mncwango said the party would continue erecting posters while lawyers handled the dispute.

He says it's not entirely true that the party is using the bank's slogan, at least not in any intentional way.

"It would be a mistake to actually just read it out of context and say it says, 'Make things happen'," he argues.

"'Make things happen. Go out and register to vote for the IFP,' that is the complete context of the slogan that we are using."

He concedes the bank asked them to cease using the phrase, saying it was now in the hands of lawyers.

But Mncwango doubts the bank will take further action.

"We did not set out to use Nedbank's slogan and 'helping people to make things happen' is daily language. I wouldn't think people would be barred from using such talk."

Mncwango says over 10,000 posters were printed and delivered around the country.

He argues that pulling them down now would be pointless as they will only be up until the final registration weekend of 8-9 February.

The Spoor and Fisher legal firm, which specialises in copyright, notes that because there is little risk of brand confusion, Nedbank would likely not have a leg to stand on if more stringent legal proceedings were pursued.

To listen to Mncwango's full conversation on The Money Show, click here.

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