'Buy locally produced goods'
Proudly South African has called on consumers to buy locally produced goods whenever possible.
CAPE TOWN - Proudly South African has urged consumers to help grow the economy by buying locally produced goods.
Many people spent a lot of money shopping over the festive season, but they bought foreign products.
Speaking on the Redi Tlhabi Show, Proudly South African CEO Leslie Sedibe said this was killing the local industry.
"On 19 November last year, we launched the Buy Back SA Campaign. This is really a reflection on the current situation in South Africa, where South African goods find themselves in the position where they compete with cheap imports, which poses a challenge to the local industry."
Sedibe says South Africans must be patriotic.
"I think the big issue when it comes to buying local is the balance between the emotional and the rational. The emotional says buy South African products because it will create jobs. It's about patriotism. The rational says what's in it for me. It's about delivering value to the consumer."
He also highlighted some of the challenges.
"As a country we are importing more than we are exporting. That means we earn less in terms of foreign currency and that's obviously affects our balance of payment."
Sedibe says buying locally helps create jobs.
"Every time you buy a product, you are effectively creating a job in a country where that product was made.
However, he stressed they are not a xenophobic movement.
"We are not a xenophobic movement. We are a pro-South African campaign. We are saying there needs to be a change in the mindset of our people to say if you bring in a finished good it doesn't add any value to our economy."