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Holiday death toll continues to rise

More than 1,300 people have died on South Africa's roads since the start of the festive season.

More than 1,300 people have died on South Africa's roads since the start of the festive season. Picture: Supplied.

JOHANNESBURG - As the festive road death toll continues to rise, experts say motorists continue to ignore repeated appeals by government not to drink and drive.

It's also been reported that despite carrying out their duties and arresting thousands of drunk drivers, annual conviction rates by authorities remain very low.

In the latest incident this morning, three people were killed in a head-on collision in Springs on the East Rand.

Yesterday, 10 people died in separate crashes in Heidelberg and Durbanville.

As of last week, more than 1,300 people had lost their lives on South Africa's roads, prompting calls from President Jacob Zuma for motorists to be more responsible.

The Department of Transport says most of the accidents were as a result of head-on collisions.

Road safety consultant Wendy Watson says more effective awareness campaigns are needed to curb drunken driving.

"If you show people the consequences of their behaviour, you will get a behaviour change. It must become socially unacceptable to drink and drive."

In September last year, Transport Minister Dipuo Peters said the country's economy loses R306 billion annually as a result of accidents.