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Apple buys PrimeSense for $350m

PrimeSense technology gives digital devices the ability to observe a scene in three dimensions.

The Apple store in New York. Picture: Rainier Vermaak/iWitness.

REUTERS - Apple Inc. has agreed to buy Israel-based PrimeSense Ltd, a developer of chips that enable three-dimensional machine vision, for about $350 million, Bloomberg reported on Sunday citing a source.

PrimeSenses sensing technology, which gives digital devices the ability to observe a scene in three dimensions, was used to help power Microsofts Xbox Kinect.

Apples interest in PrimeSense was first reported in July by the Israel-based Calacist news website.

Apple buys smaller technology companies from time to time, and we generally do not discuss our purpose or plans, a company spokeswoman Kristin Huguet told Reuters via email.

The PrimeSense deal makes it Apples second purchase of an Israeli company. It bought flash storage chip maker Anobit in January 2012.

PrimeSenses investors include Canaan Partners, Silver Lake, Gemini Israel Funds and Genesis Partners, Bloomberg reported.

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