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Bieber invests in 'Shots Of Me'

The artist has emerged as the lead investor in a new teen focused social network called 'Shots Of Me'.

Canadian pop singer Justin Bieber performs at the Cape Town Stadium on 8 May 2013. Picture: Sapa

Justin Bieber has emerged as the lead investor in a new teen-focused social network.

According to Fortune, the network, called Shots Of Me, will launch later this week by the team that previously developed popular social mobile games under the Rocklive brand.

"He's been very involved in our products, helping us test things and providing feedback. When we told him that we were looking to create a social network for teens that really addresses what they aren't getting on other networks and which tries to deal with things like cyber-bullying, his eyes just lit up," said Rocklive CEO John Shahidi.

Bieber is the second most followed user on Twitter after Katy Perry and was discovered through videos on YouTube.

The artist also helped raise Instagram's popularity when he posted his first picture in 2011.

Shots Of Me will be released into the apple store later this week.