'Ban on alcohol ads bad for SA'

The alcohol industry says a potential ban on alcohol advertising will lead to job losses.

The alcohol industry says a potential ban on alcohol advertising will lead to job losses.

CAPE TOWN - The alcohol industry on Tuesday said a potential ban on advertising will have a negative effect on sport sponsorships and development programmes.

Parliament's Portfolio Committee on Sport was briefed about the issue in Cape Town on Tuesday.

The Control of Marketing of Alcohol Beverages Bill was approved for public comment by Cabinet in September.

The alcohol industry spends billions on sports sponsorship in the country.

Brandhouse Corporate Relations Director Michael Mabasa says the industry also supports sports development programmes.

"We also do a lot of work in terms of sports development. We spend around R40 million."

Mabasa says stadiums also benefit.

"Most of those stadiums rely on our sponsorship in order to keep them open."

Industry players have warned that a potential ban on alcohol advertising could cause the GDP to shrink by 0,28 percent.

It could also result in around 12,000 people losing their jobs.

Health Minister Aaron Motsoaledi remains adamant that there will be a cap on alcohol advertising in one form or another.