‘SA Media must prioritise BEE, EE’
Around 56 submissions were made to the task team in 2012.
JOHANNESBURG - The Print and Digital Media Transformation Task Team released its transformation report in Johannesburg on Friday.
It recommends that employment equity be made a priority in the sector.
Some 56 submissions were made to the task team in 2012 in an attempt to create a full picture around the extent of transformation in the media industry.
The task team's job was to investigate a lack of equitable changes in the sector and recommend a strategy on transformation.
It gave 39 recommendations on how the industry could change for the better, including that Black Economic Empowerment (BEE) codes be followed more strictly.
Political parties, trade unions, media houses and academics made submissions.
The report suggests more women and black people are considered for positions.
But it found that many senior roles have been filled by predominantly white males.
It also called for an increase in skills training to ensure employment equity targets are met.
Task team chairperson Nkwenkwe Nkomo says the recommendations aren't binding.
"The proposal that we have here is an industry proposal, it's not an imposition from anybody else. The task team is saying to the industry, 'we believe that if you walked this way you will be able to get to where you're going.'"
The task team also recommended that half of all board members in the industry be black.
It also called for 50 percent of board members be women.
The Congress of South African Trade Unions (Cosatu) agrees with the findings, saying the small number of major media companies led to a lack of diversity.
"We are particularly concerned with ownership of the print and digital media which we believe is far too concentrated into about four huge companies, which are in the main linked to big business organisations," the federation's Patrick Craven said.
"We feel that inevitably, this has an effect on the content."