Banning booze ads won't help - ARA

ARA’s Michael Mabasa says advertising doesn’t reach those most affected by alcohol abuse.

FILE: ARA’s Michael Mabasa says advertising doesn’t reach those most affected by alcohol abuse. Picture: Sxc.hu

CAPE TOWN - The Industry Association for Responsible Alcohol Use (ARA) on Monday said it is concerned about the draft bill banning alcohol advertising.

Cabinet recently approved the Control of Marketing of Alcohol Beverages Bill, which will now be gazetted for public comment.

The bill will be similar to the law banning cigarette advertising, which was passed 15 years ago.

ARA spokesperson Michael Mabasa says banning liquor advertising in South Africa will not reduce alcohol abuse.

He says it will especially not impact rural areas where the problem is on the rise.

"It will definitely not make any difference because people who are actually affected by alcohol misuse are mainly people who are living in areas where advertising is not making an impact."

Health Minister Aaron Motsoaledi remains adamant that banning alcohol advertising will help curb abuse.

South Africa makes R19 billion annually from liquor sales and marketing.