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Burger King flips R20m since launch

The company which owns the Burger King SA franchise says the response has been phenomenal.

FILE: People queue outside South Africa's first Burger King outlet, ahead of its opening in Cape Town on 9 May 2013. Picture: Rafiq Wagiet/EWN

JOHANNESBURG - Grand Parade Investments (GPI) Executive Chairperson Hassen Adam on Monday said the success of Burger King South Africa has been unbelievable.

GPI, which owns the rights to operate the franchise, currently operates in Cape Town only.

But there are plans to spread throughout the country, largely spurred by an exclusive deal with Sasol to open branches at a number of its petrol stations.

Adams is amazed by the response to the Burger King launch in South Africa.

"What can I say about Burger King? It's been a phenomenal success just in a short period. I can't believe the brand has done so well in Cape Town."

Speaking to 567 CapeTalk/Talk Radio 702's Bruce Whitfield on Monday night, he revealed that the company has seen total revenue of nearly R20 million in the four months since the first store opened.

Adam says the company's plans were in fact rattled by its sudden success, saying, "The big problem that we have at the moment is that we did not expect the demand to be so great."

He says the company needed to react quickly to find alternative suppliers within the country to keep up with demand.

This means plans to open other stores had to be altered to ensure efficiency.

GPI is now hoping to manufacture enough supplies within South Africa that it will eventually be able to export to the Middle East as well.

He says the company has employed about 216 people to date, most of whom were jobless before.

By this time next year, Adams says, Burger King could have as many as 30 stores or more, creating another 1,500 job.

Training would allow for all staff to rise through the ranks.

He describes the arrangement with Sasol as "a very sweet deal" and says his company is very appreciative.

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