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In Tune - Twerking and Broken Hearts

Twerking. A welcome relief from the braai fire conversation of the Guptas, ANN7, Julius Malema, crime, snow, rugby and corruption.

I can't help but feel we've all been part of pushing the ratings of ANN7 - the old adage says that all publicity is good publicity, and goodness knows the whole country has an increased level of awareness of the new news channel.

Personally I'm tired of the Guptas. I'm moeg over Julius Malema. But twerking, well now that's something completely different.

How did Miley Cyrus manage the biggest publicity stunt of the year? Her performance eclipsed the long-awaited new Lady Gaga live set. She trended on Twitter for 3 days. The MTV Video Music Awards haven't seen this much excitement since Lady Gaga wore cold meat to work in 2010.

Why was Miley's performance such a shocker? The media has oversimplified it. Twerking is not what caused the drama. Rather it's the sum of all the parts:

  1. She's still Hannah Montana to many. You probably know someone whose daughter grew up to her DVDs.

  1. She only 20-ish.

  1. She did it with a 36-year-old married guy.

  1. The married guy is celebrity superstar Robin Thicke.

  1. Thicke's wife was in the audience.

  1. Miley did things with a foam hand usually reserved for discreet Bangkok nightclubs.

Picture: AFP

Elvis, Madonna, Prince and Motley Crue have all performed in equally if not more risqué fashion in public. As a music fan, radio presenter and music publicist I have no issue with Miley's twerking. Twerk till the cows come home if you ask me.

However, as a father of a nine-year-old daughter it makes my blood run cold. I can think of few things worse than my baby on a stage wearing a gold bikini while riding a foam hand.

They say there's no business like show business. They say that the show must go on. But today I dedicate this column to her dad, Billy Ray Cyrus and his Achy Breaky Heart.

Tweet me: @IanBredenkamp