Eskom: Pleasing everyone will be difficult

Eskom says it is paying close attention to the public hearings over its proposed price hikes.

An activist is seen protesting at the Nersa hearings into Eskom's proposed new electricity tariff structure in Cape Town on 15 January 2013. Picture: Nardus Engelbrecht/SAPA

JOHANNESBURG - Eskom on Monday said it was paying close attention to the public hearings being held over its proposed price hikes.

The parastatal is asking for a 16 percent tariff hike every year for the next five years.

Eskom spokesperson Hilary Joffe said they were listening to what the public had to say.

"We have crunched our numbers.

"We believe … it is a difficult balance to find between making sure that the country has the power that we need to support the successful economy, but at the same time take into account the needs of the economy and particularly of the poor."

Meanwhile, she defended Eskom's decision to spend millions of rands sponsoring a series of business breakfasts by The New Age newspaper.

"We have an extensive programme of communicating with our stakeholders around the country and we take advantage of opportunities to do so.

"We do these breakfasts as an opportunity to do so."

Joffe said it was a good marketing opportunity to expand the parastatal's brand.