Hamas accused of rejecting ceasefire

Members of the media have also fallen victim to the Gaza conflict.

Shimon Peres. Picture: AFP.

TEL AVIV - Israeli President Shimon Peres on Sunday welcomed efforts by his Egyptian counterpart to secure a ceasefire in the Gaza conflict, but he has accused Hamas of rejecting the proposals.

News of the possible cease fire emerged following a meeting between Egyptian President Mohamed Mursi and Turkish Prime Minister Recep Tayyip Erdogan on Saturday night.

Meanwhile, Prime Minister Benjamin Netanyahu has announced plans of a ground offensive as deadly air strikes between the defence force and Palestinian militants continue.

Nearly 50 people including 13 children have been killed since Wednesday while scores more have been wounded.

Members of the media have also fallen vicitm.

Journalists have been under fire, while two separate media buildings in Gaza city were also struck by Israeli warplanes.

One cameraman has lost his leg and five others have been injured.

The Israel Defence Force (IDF) admitted it knew journalists were in the buildings but said they were not the intended targets.

Instead they were aiming for a communications antenna used by Hamas.

The Israeli interior minister said Israel's goal is to send Gaza back to the Middle Ages.

This, as leaders of the militant organisation go into hiding, fearing for their lives.

Meanwhile, dozens of rockets continue to rain down on southern Israel.

One has hit a house. No injuries were reported.