SA urged to reduce alcohol advertising

Professor Keith Humphreys believes reducing alcohol marketing will help reduce accidents.


JOHANNESBURG - United States President Barack Obama's former senior adviser on alcohol policy, Professor Keith Humphreys, on Tuesday said South Africa must tighten its laws to help deal with problems like alcoholism and drunk driving.

He said a rise in alcohol consumption often resulted in increased crime, divorce, violence and road accidents.

Humphreys suggested three key policies that could help.

He said increasing the price of alcohol and restricting its availability could help tackle the issue.

"Restrictions on marketing and advertising are equally important for young people, because marketing increases their willingness to drink."

Government is currently considering legislation which could see a complete ban on alcohol advertising.