JK Rowling launches new Harry Potter website

Harry Potter creator J.K. Rowling has launched a new website called "Pottermore," but fans of the boy...

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Harry Potter

creator J.K. Rowling has launched a new website called "Pottermore," but

fans of the boy wizard will have to wait to see what it entails as the

entry page says simply "Coming Soon...."

The site, www.pottermore.com, was launched a month ahead of the release of the eighth and final Potter movie on July 15.

Some

Potter fan sites, which have been instrumental in generating a large

and loyal fan base for the movies and seven-book series on which they

are based, were given a sneak preview of the mysterious new website.

"It

is, in a word, breathtaking," wrote Leaky Cauldron, one of the leading

Potter sites. "That is all we are permitted to say at the moment."

Rowling and Potter studio Warner Bros. have never shied away from building up the hype ahead of key releases in the series.

The

Harry Potter novels have sold more than 400 million copies worldwide,

while the seven movies released so far have grossed some $6.4 billion in

ticket sales. Rowling has been billed the "world's first billionaire

author."

A spokeswoman for Rowling confirmed that the site was genuine.

"We

can confirm that Pottermore is indeed the name of J.K. Rowling's new

project. She will be announcing it soon," she said. "It is not a new

book, but we won't say more than that!"