Cape Exodus

A group representing corporate companies in the Mother City says something has to be done...

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A group representing corporate companies in the Mother City says something has to be done to lure black professionals back to <?xml:namespace prefix="st1" ns="urn:schemas-microsoft-com:office:smarttags"?><city w:st="on"><place w:st="on">Cape Town.

This after the company "Accelerate Cape Town" released the findings of a study conducted jointly with advertising agency BBDO; the results indicate that qualified black people are leaving the city in droves, as they regard it as unfriendly and cold.<?xml:namespace prefix="o" ns="urn:schemas-microsoft-com:office:office"?>

Respondents also complained that they found the widespread use of Afrikaans alienating, as a result, some major companies moved their headquarters to <city w:st="on"><place w:st="on">Johannesburg.

Accelerate Cape Town’s Guy Lundy says a few steps can be taken to retain black experts in the city, “we can also look particularly from the perspective of young black professionals, providing them with coaches and mentors within companies and we could even consider having to apply some sort of a premium to get graduates and professionals to move to the Cape”.