Audi & Merc take rivalry to the Twitter streets
Audi SA and Mercedes-Benz SA brought their rivalry to the Twitter streets this week when they took jibes at each other.
JOHANNESBURG - Luxury car brands Audi South Africa and Mercedes-Benz South Africa brought their rivalry to the Twitter streets this week when they took jibes at each other on their timelines.
It all started when Audi spotted a Mercedes-Benz commercial shoot where an Audi SUV was being used to mount a camera.
To which Mercedes-Benz replied, cleverly slipping in a promo ad.
And that is how brands take the mickey out of each other, using slick social media strategy.