Darren Simpson says goodbye to 947 to focus on Kfm
Preneil Pillay | Simpson announced that he will be saying goodbye to Joburg and 947 in December to focus on Kfm's 94.5 breakfast show in the Cape.
“I’m so proud of what I have achieved at 947 – I have been able to practice my profession at the highest level in South Africa with the Breakfast Xpress. Rising to the challenge of the hosting breakfast on 947 has been my greatest honour, and getting to do it all over again on Kfm in the Cape is a rare and thrilling opportunity for me.Darren Simpson
Darren joined 947 in 2003, as ‘Whackhead’ and pioneered one of the most successful radio prank series in the world. His annual CDs have sold over half a million copies, with proceeds going to the 947 Hear for Life Trust.
His work ethic and commitment to great content impressed station management and reflected in audience response. In 2010, he took over the breakfast show which was rebranded as the Breakfast Xpress and he won over
the city with his approachable, authentic humour and heart.
In addition to the Hear for Life contributions, Darren made a number of life-changing interventions through the station – including sending Baby Calum to Boston, a radiothon which won a Liberty Radio Award, and ticking
off the items on a terminally ill young man’s bucket list in the weeks before he died.
He has won the Best of Joburg Radio Personality of the Year award numerous times, and his show, the Breakfast Xpress took top honours for Breakfast Radio Show of the Year.
“Darren has brought so much to 947 over the years – from being the fall guy who we could always rely on to do crazy things that would make the audience laugh, to his pranks, which are truly world-class, and ultimately
as a radio professional, who has worked more than his requisite 10 000 hours to achieve his followers and his success,” said 947 station manager Ravi Naidoo.
Darren has been hosting both the afternoon drive on 947 and the Kfm breakfast show since July, but from January 2018 he will be focusing his energies on the Cape and entrenching Kfm breakfast in this region.
“I have loved the last six months getting to know the Cape - it has invigorated my love for radio, said Darren.
Cape Town is my new home and I am beyond excited by the challenge of building a new, successful show on Kfm that listeners turn to, and they deserve my full attention.”
947 listeners will be familiar with the station’s new afternoon drive show as Greg and Lucky will be taking over the drive time slot in January 2018.
“Greg and Lucky started on Sunday nights, then weeknights 7-10pm and worked their way into their current midday show where they have been thriving,” said Naidoo.
“Their approach to their audience, and to delivering great content, is exciting and it’s a real honour to promote them into a drive-time slot – we’re looking forward to working with them to make excellent radio in the afternoons.”
The daytime shows between the drive channels will be very music-focused, to cater to a workday audience.
Beats@Work, a presenter-less, request-driven music show will kick off the work morning between 09h00 and 10h00, followed by Ayanda MVP whose show will run from 10h00 to 15h00. There will be a second session of Beats@Work
from 15h00 to 16h00, followed by Afternoon Drive with Greg and Lucky.
“Ayanda MVP is proving very popular with listeners so we are confident in the decision to extend her show,” said Naidoo.
“Beats @ Work is a request-driven music feature, which has also received very positive feedback, so we think audiences will respond well to the effortless listening throughout their weekday, bookended by two very
strong drive time shows.”
The full weekday line up from Monday 8 January will be:
05h00 to 06h00: Alex Caige
06h00 to 09h00: Anele’s Breakfast Club
09h00 to 10h00: Beats @ Work
10h00 to 15h00: Ayanda MVP
15h00 to 16h00: Beats @ Work
16h00 to 19h00: Greg & Lucky
19h00 to 22h00: Zweli & Mantsoe
22h00 to 00h00: Mac G
We bid a farewell to Brad and Philicity who will also be moving on from the station.
Vin's Vin Mix will continue every week and Jacob will continue to hold down the news desk.
Darren's pranks will also remain a feature on 947.
This article first appeared on 947 : Darren Simpson says goodbye to 947 to focus on Kfm
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