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DA prepares to take on Bell Pottinger

The party is taking action against Bell Pottinger after leaked emails showed it tried to stir racial tension in South Africa in some work done for the Gupta-owned Oakbay.

Picture: @BellPottinger/Twitter

CAPE TOWN - The Democratic Alliance (DA) is trying to bring one of the world’s most influential public relations firms to its knees.

The party is taking action against Bell Pottinger after leaked emails showed it tried to stir racial tension in South Africa in some work done for the Gupta-owned Oakbay.

The DA has laid a complaint with Britain’s Public Relations and Communications Association (PRCA) and will make its case on Friday.

The DA’s Phumzile van Damme is in London, preparing to take on Bell Pottinger in front of a committee.

PRCA will give both parties an opportunity to state their case after already studying their written submissions.

If the DA’s complaint is set aside the verdict will be published by next week.

But if it’s found that Bell Pottinger contravened its Code of Ethics, the ruling will be revealed in September.

A guilty ruling will be further scrutinized by the association’s board before a final decision is taken on sanctions or the termination or suspension of their membership.

(Edited by Zamangwane Shange)

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