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Decreasing African elephants population in focus on World Elephant Day

According to Wildlife Direct, there are approximately 400,000 left in the world, with one lost every 15 minutes to poachers.

FILE: Mutware, meaning "Chief", a large bull elephant in Rwanda's Akagera National Park. Picture: Thomas Holder/EWN.

NEW YORK - On World Elephant Day on Saturday, a giant ice sculpture will be left to melt in the New York sun to draw attention to the dwindling population of African elephants.

It’s part of a global campaign called Don’t Let Them Disappear by South African liquor brand Amarula and conservation group Wildlife Direct to highlight the rate at which African elephants are being poached.

A lifelike massive ice sculpture of an African elephant will be on display in union square from 7 am on Saturday and its 85 blocks of ice will be left to melt in the summer sun; a symbol of the animal’s dwindling numbers.

According to Wildlife Direct, there are approximately 400,000 left in the world, with one lost every 15 minutes to poachers.

Wildlife Direct’s CEO Dr Paula Kahumbu will be on hand to educate those passing by.

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