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‘Make my Magnum’ pop-up store is back in JHB

For the next eight weeks, Magnum-lovers will be able to bring their ice cream fantasies to life.

The new ‘Make my Magnum’ pop-up store in Nelson Mandela Square, Sandton. Picture: Unilever.

JOHANNESBURG - Ice cream lovers will be thrilled to know that the 'Make my Magnum' pop-up store is back in South Africa.

The anticipated launch was held in the Magnum Nelson Mandela Square store in Sandton last night and will be open to the public from tomorrow.

With ingredients like crumbed chocolate cupcake, mint shortcake, chocolate brownie and frosted rose petals, crushed almond praline and ginger biscotti, customers will be able to bring their personal ice cream fantasy to life.

For the next eight weeks, you can design your own Magnum ice cream at the pop-up store in Sandton.

INDULGE IN GLAMOUR AND ICE CREAM

Magnum has teamed up with one of South Africa's most talented fashion designers for the ultimate collaboration of glamour and ice cream.

Magnum and Gert-Johan Coetzee collaborated to create the M Collection - a range of designer gowns and luxury fashion accessories, including handbags, sarongs, scarves, iPad covers, t-shirts, dress shirts, socks and wallets, each inspired by one of five Magnum ice cream flavours.

Ola's brand manager, Justine Liebenberg, says, "Magnum is for pleasure seekers. Our ice creams are an inspiration to seize pleasure when it comes your way, to take that moment to truly indulge. Fashion has a similar appeal. It offers a chance to satisfy yourself with beautiful and luxurious things that make you feel glamorous. That is why this partnership felt so right for us."

Maps Maponyane, Jeannie-D and Gert-Johan Coetzee attended the 'Make my Magnum' pop-up store launch in Sandton. Pictures: Unilever.

Magnum-lovers who purchase and create a designer ice cream and are lucky enough to find a 7-digit code on selected sticks will stand a chance to win M Collection accessories designed by Coetzee and a shopping spree worth R100,000 in Sandton City and Nelson Mandela Square.

For the next eight weeks, shoppers will find the Magnum Pleasure Store at shop L39, Nelson Mandela Square.

Timeline

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