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Prime advertising space in CT likely to fall

Officials are on a collision course with those involved in erecting the ‘Zuma Must Fall’ billboard.

FILE: The SA flag now hangs in the prime ad space once home to the #ZumaMustFallBillboard. Picture: Natalie Malgas/EWN.

CAPE TOWN - The ' Zuma Must Fall' billboard in Cape Town has put officials on a collision course with those involved in erecting the banner along the side of a residential building.

The billboard went up on the side of the Overbeek Building on Friday, it was torn down by angry African National Congress (ANC) supporters a day later and replaced by the South African flag on Tuesday.

WATCH: Man assaulted during 'Zuma Must Fall' banner removal

But for city officials, the issue is not what's on display.

They say the massive advertisement board is a safety hazard and violates the city's outdoor advertising by-law.

Independent Outdoor Media, the company involved in erecting the banners, went to the Supreme Court of Appeal (SCA) in 2013 to challenge the validity of the city's outdoor advertising by-law, but it was unsuccessful.

The controversial 'Zuma Must Fall' billboard has placed the company firmly back on the city's radar.

City spokesperson Priya Reddy said, "The city has used a lot of our resources to try and ensure that our by-law is complied with."

The building's body corporate, which benefits from advertising revenue, has until Friday to remove the signage infrastructure or face prosecution.

Now it appears the only thing likely to fall is prime advertising space.

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